Registration: JustFoodForDogs at 70th and Broadway

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It looks like Upper West Side furbabies are dining in style this spring, with a new JustFoodForDogs outpost bringing them “human-grade” meals. Signage announcing the company’s imminent arrival was spotted at 2025 Broadway at 70th Street, the site formerly occupied by HSBC.

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JustFoodForDogs, a company based in Irvine, CA, creates meals using USDA-certified “human-grade ingredients” that are nutritionally balanced for dogs – meals such as venison and squash, lamb and brown rice, beef and russet potato – as well as personalized therapeutic meals for dogs with health conditions.

It operates retail kitchens open to the public aimed at demonstrating the transparency of its operations, where “trained chefs” can be seen preparing fresh meals for the puppies. In 2019, the company opened its first kitchen on the East Coast, at Petco’s flagship store in Union Square. The company also makes home deliveries and sells frozen and shelf stable foods, as well as supplement mixes, in Petcos, veterinary offices and its retail stores.

Fueled by venture capital, the company has been on a spree of expansion in recent years, opening hundreds of locations across the country, and two years ago a senior executive from Nestlé and Starbucks was installed at the helm. .

READ MORE: A Doggy Cafe opens on Amsterdam Ave

JustFoodForDogs was founded in 2010 by Shawn Buckley, who worked with veterinarian and former professor of clinical canine nutrition Oscar Chavez to develop the premium pet food mixes.

In a press release, JustFoodForDogs said it “offers the only [dog] foods on the market proven healthy by two independent universities, who conducted year-long feeding trials proving that their recipes boost dogs’ immune systems in a healthy way.

A sales rep at the Union Square location says that for a 30-pound dog, a six-day supply of the chicken and white rice mix costs about $32.

The company could not immediately be reached for comment.

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