FRANKLIN, TENN. – GREENIES ™, a dental treat and pill pouch brand owned by Mars Petcare, has launched a line of dog supplements targeting mobility, immune system support, and skin and coat health.
The brand cited a study conducted by Kinship Partners in February 2021, which showed that 77% of pet owners in the United States are concerned about the health of their pets. This sentiment has fueled substantial growth in the supplement category and an interest in functional and solution-based pet food and treat formulas in the market.
“The GREENIES brand is trusted when it comes to oral health, so it was natural for us to expand into a new category, offering a product to help pet parents take a more active role in the good. -be their pet, ”said Craig Neely, vice president of marketing. at Mars Petcare. “With the new GREENIES dog supplements, pet parents can give their dogs that delicious, gentle chew once a day, just like they would be taking a vitamin supplement themselves, and know they are doing it. health something that their pets really enjoy. “
The supplements were formulated by a team of doctorate-level animal nutrition experts, according to the company, and are designed to provide functional ingredients that address three common areas of concern.
Hip & Joint Dog supplements are formulated with active glucosamine and chondroitin to promote mobility. Skin and coat supplements contain fish oil to provide omega 3 fatty acids EPA and DHA. Supplements for immune health contain a blend of antioxidants, vitamins C and E to support a healthy immune system. All three formulations are made with real chicken and a chicken flavor.
The new formulas are suitable for adult dogs of all sizes, according to the company.
GREENIES dog supplements are made in the USA and the ingredients are sourced from all over the world. They do not contain artificial flavors, preservatives or artificial fillers. They will be sold online all over the United States.
Learn more about new pet foods and treats.