GlobalBees enters health, sports supplements and eyewear categories with 3 investments


GlobalBee, a roll-up e-commerce company, has announced three new entrants to its brand house with investments in Hi healthy, Rey naturals and Intelligence.

With current investments, the company now has a portfolio in the categories of home care, personal care, nutrition and wellness, health and sports supplements, and smart glasses.

Nitin Agarwal, CEO, GlobalBees, noted,

“Electronic commerce in India is still in its infancy. We see huge opportunity across multiple consumer segments and Healthyhey, Rey Naturals and Intelllens present a promising growth trajectory as well as a proven business model. We intend to work closely with the founders and make these brands known around the world.

Founded in 2016 by Rishi Modi, Healthy eating manufactures food supplements, sports nutrition and nutritional supplements for different age groups. With over 250 varieties of vitamins, minerals, antioxidants, amino acids, plant extracts, proteins, quality collagen supplements, the company has established a base of over 3 lakh customers.

Rey naturals is a Ahmedabad-startup founded by Anish Nagpal and Amit Purswani in 2017. It is a one stop shop for all pure and natural hair care products such as cold pressed oils which are extracted from nuts and seeds and essential oils extracted from plants, flowers, fruits and roots. The company’s products are non-toxic, chemical-free and cruelty-free. Rey Naturals products have a reach of over 10 lakh customers and the brand strives to provide products that solve hair problems using old remedies.

Intelligence, a Mumbai-based eyewear brand founded by Robin Lobo in 2018, aims to enhance the visual experience of a first digital generation with scientifically designed, technology-based and fashion-focused eyewear products. To date, the brand’s products are used by more than 2 lakh users for protection against harmful UV rays emanating from smartphones, laptops and other digital devices.

The founders and respective teams of the three Healthyhey brands, Rey Naturals and Intelllens, will now be part of the GlobalBees family.

Eight brands are now part of the GlobalBees family – The Better Home, andMe, Prolixr, Absorbia, Yellow Chimes and the three new additions. Over the next three years, GlobalBees looks forward to investing in 100 brands across all industries, including Fast-Moving Consumer Goods (FMCG), sports, home organization and lifestyle.

In July 2021, the company raised $ 150 million in equity and debt in a Series A, led by FirstCry and other investors. The company has developed assets and expertise in marketing, technology, supply chain and logistics and product innovation and more.

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