Nutritional deficiencies resulting from inadequate food intake can be a major concern in most countries in Europe. A nutrient deficiency leads to serious health problems, especially in pregnant women and young people. People increasingly rely on getting the recommended daily dose of vitamins, minerals and other nutrients from food supplements. Studies indicate that there are a substantial number of young people in Europe whose intake of vitamins and certain chemicals is lower than estimated average needs. Vitamin D, folate, iron, calcium, iodine and phosphate were a number of common deficiencies in children in Europe. Companies make supplements that contain a mixture of iron and vitamins to help reduce nutritional deficiencies. Nature’s Plus, for example, provides B complex vitamin supplements, which also contain vitamin C and iron. Their specialized formula ensures the absorption and utilization of nutrients in individuals by more than 40%. Growing consumer awareness of the harmful effects of nutritional deficiencies is driving the expansion of the European food supplement market.

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COVID-19 has had a positive impact on the European food supplement market. Consumers choose dietary supplements that contain vitamin C, vitamin D, and omega-3 fatty acids to strengthen their systems. Consuming immunity-boosting supplements helps in the fight against the coronavirus. Researchers in Europe recommend that people consume at least 200 milligrams or more of vitamin C to keep the virus stuck. There was a 238% growth in sales of vitamin supplements in Italy in the first quarter of 2020 due to the COVID-19 pandemic.

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Main conclusions of the report:

  • Vitamin-based supplements accounted for the highest share of the European dietary supplement market in 2021. Vitamin D deficiency is a major cause of concern in Europe, especially in Northern and Eastern European countries . Lack of sun exposure is highlighted among the main reasons for the same.
  • The market has also been boosted by the arrival of e-commerce sites which allow consumers to easily obtain vitamin tablets. Allergy Research Group, for example, sells vitamin tablets through Vitalabo, an e-commerce site owned by niceshops GmbH.

Key players in the European food supplements market:

Abbott, ADM, Amway, Arkopharma, Bayer AG, Carlyle, Glanbiaplc, GlaxoSmithKline plc., Herbalife International of America, Inc., Kyäni, Inc., Nestlé, Nu Skin Enterprises (NSE), OPTIMUM NUTRITION, INC, Otsuka Pharmaceutical Co. , Ltd., Pfizer Inc. and The Nature’s Bounty Co., among others.

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European food supplements market:

  • By Constituents
    • Mineral
      • Magnesium
      • Zinc
      • Copper
      • Calcium
      • The iron
      • Others
    • Carotenoids
    • Omega-3 fatty acids
    • Vitamins
      • Vitamin A
      • Vitamin B6
      • Vitamin B12
      • Vitamin C
      • Vitamin D3
      • Vitamin K2-7
      • Others
    • Protein
    • Fiber
    • Amino acids
    • Probiotics
    • Others
  • By application
    • Human nutrition
    • Sports nutrition
  • By product type
    • Tablets
    • Soft gelatin capsules
    • Gels
    • Bars
    • Powders
    • Liquid
    • Granules
  • By end user (age group)
    • Infants
    • Teenagers
    • Adults
    • Age
  • By country
    • France
    • Great Britain
    • Spain
    • Germany
    • Italy
    • Turkey
    • Nordic countries
      • Denmark
      • Finland
      • Iceland
      • Norway
      • Sweden
    • Benelux Union
      • Belgium
      • The Netherlands
      • Luxembourg
    • The rest of europe

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