Business Reporter: Connect Supply Chain Data to Improve Customer Experience


How a Leading Oracle Implementation Partner Can Ensure the Online Selling Experience Remains Flawless

LONDON, UK, December 6, 2021 / – In an Industry View article posted to Business Reporter, Alex Love, managing director of digital consultancy CX & SCM and Oracle partner, Enigen, explains how people and technology must work together to maintain high levels of customer experience while moving the sales process online.
Thanks to Covid and a growing number of IT-savvy millennials in positions that involve interactions with sales representatives, the need for face-to-face interactions in B2B sales environments is diminishing. The successful digitization of function, however, requires a concerted effort where people, processes and cutting edge technology all play equally important roles.

Removing face-to-face interactions with sales representatives from the process means online portals serving as one-stop-shops must integrate all the different functions throughout the value chain, from product information and order management to logistics through manufacturing and maintenance. . The technology deployed to build these self-service portals must be modular so that its functionality can be adapted to the diverse and evolving needs of suppliers and their customers.

Enigen is a leading Oracle digital consultant and partner working with Oracle’s CX and SCM application suites, a robust technology that, while being the broadest in terms of CX capabilities and management of market supply chain, also adapts very well. As Richard Buxton, Oracle Sales Director for Supply Chain Management Western Europe, said: “Enigen’s experience in packaging legacy solutions with our connected solutions is invaluable for B2B companies who will need large amounts of data and real-time information on complex orders, product availability and ongoing maintenance. ‘

To learn more about what to look out for when starting an online sales job, read the article.

•• About Business Reporter ••

Business Reporter is an award-winning supplement published in the Sunday and Daily Telegraph, City AM and online, providing information and analysis on issues affecting business to a global audience. It also hosts conferences, debates, breakfasts and exclusive summits.

•• About Enigen ••

Enigen is a digital customer experience and supply chain management consultancy and Oracle partner that assists organizations in the strategy, design, implementation and support of Oracle CX and management technology. of the supply chain in the cloud. They have been helping their clients create digital programs that have delivered exceptional customer experiences and streamlined supply chain strategies globally for over 12 years.


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