2022 Week 16: The best of beauty product and brand launches

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To me : The latest in next generation serum boosters, Weather-Proof Drops is the first beauty product to combat the problems of wrinkles, sagging and uneven skin tone caused by smoke pollution. Smoke alarm drops ($45) is an innovative concentrated serum where each drop creates an anti-inflammatory, skin-resistant shield within the skin that prevents smoke particles from getting stuck in its surface layers. Sudden changes in the environment can cause immediate stress and premature skin aging caused by oxidative damage.

Primary: Co-developed with a neuropharmacologist and nutritional biochemist, Relax is designed to actively address underlying nutritional deficiencies in the body that contribute to stress, burnout and fatigue. Its patent-pending, plant-based delivery system combines 20mg of broad-spectrum organic hemp CBD per serving, plus magnesium and 10 neuro-supporting nutrients. Chill Out reduces stress, soothes tension and supports healthy adrenal function. The product will launch on the brand’s website and app, as well as more than 600 The Vitamin Shoppe stores nationwide in July.

Gucci Beauty: New Matte Liquid Lipstick ($42) is a transformative liquid lipstick that dries to a matte finish once applied. Formulated with a combination of Black Rose Oil and Hyaluronic Acid, and an infusion of Vitamin E, to smooth and nourish lips. Available in nine sunset-inspired shades.

Jason Wu Beauty: The designer launched 100% cruelty-free spring makeup launches, under $20. New products include Kitty double lining, an intense black waterproof double-sided eyeliner; How to Fluff Mascara, waterproof mascaras available in 01 Volume & Length, 02 Volume & Curl; and Sunlight Bronzer and Highlighter Trios available in three color ranges.

Eve Lom: Known for its iconic make-up remover balm, the brand is expanding its make-up remover category with Foaming cleanser cleanser ($55). Combining natural ingredients and sophisticated science, this easy-to-rinse cleanser nourishes skin, leaving behind a radiant glow and up to 12 hours of hydration after each use.

Everyday humans: Pro-planet brand SPF has added recycled rose extract to its consciously made and cruelty-free assortment. New Rose mineral sunscreen SPF 35 ($26) is formulated with recycled rose oil, a pure form of rose water distilled from spent rose petals.

Ritual: A powerful 3-in-1 daily prebiotic, probiotic, postbiotic supplement, Synbiotic+ ($50) is designed to help support gut, digestive, and immune health. Formulated with BB-12 and LGG, two of the most clinically studied strains in the world.

Dr. Squatch: With antioxidant-rich coconut water, rejuvenating coconut milk and gently exfoliating coconut shavings, Castaway Coconut Soap ($7) is a new bar soap scent.

Pili Ani: New Hydrating Pili Lip Butters ($20) contains the brand’s signature ingredient, pili oil, known in the Philippines as a superfood for the skin rich in antioxidants, fatty acids and vitamin E. Deeply hydrating, the product is available in Barely Red, Barely There , Berry, Choclát and untinted shade, Mint.


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